Leaders who blog can write what they want to want write. Leaders can reflect on the things that are happening in their professional daily lives. By reflecting upon their profession, leaders can create a running archive of the day to day ups and downs happening daily.
Leaders who blog can read the blogs of other leaders. The other leaders may or may not be in the same profession, and thus give variety or commonality, to the topics that leaders blog about. Variety can be found in the way that different professional leaders react or adjust to situations; while commonality can occur between blogging leaders who share a profession. In either case the leaders can see that they are not alone in their situations and can even learn from each other.
Leaders who blog can gain information, share information, write what they want to write.
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